Topic: Moneymaking Capabilities Part 2
Assessing your interests and strengths
You are most likely to succeed in what you do with passion than just joining the crowd to do anything because you think it would bring you millions overnight.
Brainstorm.
Take the time to assess your interests and strengths, and then make a list. Your interests and strengths include your background, expertise or authority in a particular field or discipline. If you are an authority in a particular subject, then start with what you already know. Your prior knowledge will offer you a lot of advantages. For example, if you have an extensive knowledge in Quality Engineering, then you already have what it takes to write a book on Quality Management for Performance Engineering. Because of your prior knowledge in the field, you already know what components to employ to give life to the book as well as which audience to target.
If your passion is music and you know much about voice management and stage performance, then you can quickly write an eBook on the subject for next year’s American Pop Idol, Britain’s Got Talent, Deutschland Sucht den Superstar, Das Supertalent, contestants. Your target audiences include the vast majority of those who want to be discovered next year. This makes life easier for you—product identified, market identified.
TO DO
Please do the following:
1. Assess your interests and strengths.
2. Make a list of your interests and strengths.
3. Add flesh to the list in 2.
4. Make a list of your firsthand keywords that describe your interests and strengths.
SEARCH
By now you should have a list of selected keywords or keyword phrases. If your target niche market is mainly for computer users, then go to search engine websites such as www.Google.com and www.Yahoo.com and type in your keywords or keyword phrases one after the other. Take note of the results each search engine generates. This will help you determine whether a market exists online, and what the market is searching for. However, if your market targets offline customers, then you don’t have to necessarily bother yourself with online market trend search.
At the end of your search, you should be able to conclude whether your niche idea is:
• Commercially viable.
• Worth a further market research.
• Worth pursuing.
ACTION
1. Return to the list you generated for your interests and strengths, and write down everything you know about your interests and strengths.
2. Add flesh to your interests and strengths. Stop tearing your friends and family’s ears with your interests and strengths. Write. You’re taking action now, and so write.
3. Next, narrow each item down to a word or short phrase under the heading KEYWORDS. The words or short phrases you derive at this stage to describe your interests and strengths will serve as your firsthand keywords.
4. Make a list of your core customer base.
BRAINSTORM
You have a lot of brainstorming to do with reference to your TO DO lists above. ACHIEVING SUCCESS Part 6 will cover Product and Service Development Techniques, and your fleshed out TO DO list would be a major requirement.
Please have the following ready and next to you on Saturday 6 February 2010:
1. List of your interests and strengths.
2. List of the firsthand keywords or keyword phrases that describe your interests and strengths.
3. List of your targeted core customer base.
Thanks for your time... and for giving me the opportunity to share information with you.
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