Achieving Success PT-3

Achieving Success Part 3 will touch on Becoming a Business Entrepeneur.

QUE: What are the two most popular hot products in the marketplace?

ANS: Information and Software Products.

Do you know that Information Products and Software Programs remain the hottest and fast selling products in the Internet marketplace? Information products and software programs can be bundled into digital products and easily made available online for fast selling and fast downloading. This eliminates the services of the Post Office.

Do you know that it would cost you ¥0.00 to prepare your first Information Product? Bundle your knowledge or skills or mastering in parenting, for example, into a PDF… and make it available online for ¥0.10 per download. That is a stream of income.

Achieving success means exploring your inner voice, the voice within, your potential, your knowledge, your capacity, your talents, your untapped inner resources, and your innovative abilities to do this or that… to the fullest. These inherent or learned characteristics or acquired skills or capabilities are the resources almost all corporations pay a fortune to “borrow from you”.

What type of product or service do you want to sell?

Have you  already explored a niche market?

A niche market is essentially a focused, targetable portion or subset of a market sector. It may be referred to as a narrowly defined group of potential customers. In this regard, a business that focuses on a niche market attempts to address a need for a particular product or service that is not being addressed by mainstream businesses. A niche marketing presents a moneymaking playing field that is leveled for all businesses. Targeting a smaller segment of your market over the entire market can be very effective.

In order to explore a niche market for your type ofproduct or service, you first need to understand the trends of creating your product or service... and then brainstorm over what is it that you really want to develop and sell... Oh yeah, with passion.

AUDIENCE-DRIVEN

The "audience-driven" approach considers the target customer as an audience in the context of a reader or viewer. This approach to  product development takes a subject-matter (combating cancer, fighting obesity, health, global warming, renewable energy resources, stock market, job creation, etc.) into consideration. If you are an environmental scientist, create aninformation material on Global Warming; if you are health scientist, produce a book on Combating Obesity in Five Easy Steps, etc.

PRODUCT-DRIVEN

This approach of creating a niche business is simply product-stimulated. It allows you to start selling what people are already buying (sought-after published books, toilet rolls for your neighbourhood, etc).

SERVICE-DRIVEN

Indicators for the service-driven strategic approach are particularly derived from what the people around you are complaining about: lack of adequate transport facilities, electricity, communication systems, jobs, Internet lounges, etc. If those are the people’s everyday cries, then supply services in any of these categories in your neighbourhood. You are then guaranteed a small market segment (niche) that has money to spend.

What is it that you want to sell? Brainstorm.

That's it for now.

Thanks for being generous with your time... and for giving me the opportunity to share a few tips with you. Please send comments and related questions to help me better my presentation. And please be kind enough to share the lesson with your friends and family.

If you are an expert in this area, please click on comment to contribute your self-enrichment knowledge.

See you again on Saturday 23 January 2010.

ACHIEVING SUCCESS PART 4: MONEYMAKING CAPABILITIES

I wish you a financial success!

Ich wünsche Ihnen finanziellen Erfolg!

Kong xi fa cai!

Pénzügyi sikert kívánok az új évben!