Assuming your client or your business website ranks poorly and you want to increase traffic to your (or client's) website. First, you’ll want to make a list of the factors that cause poor web traffic and poor web monetizing. The main factors that cause poor web traffic and monetizing include the following:
• Inappropriate use of keywords
• Placing keywords in flash images
• High density of text, poor readability of text
• Poor web layout
• No contact information
• Inadequate product or service description
• Static information
• Dead links
• No feedback forms
• No refund-guarantee-policy
• Limited payment options on storefront
• This web page is still “under construction”
• No customer support
• Sorry “we are experiencing system error”
• “Check back for more information” messages
• “Enter credit card information again… and again”
• Etc.
The ISHIKAWA FISHBONE diagram for the above problem would look like:
Based on the above fishbone for the Web Traffic Improvement problem, you’ll want to consider the following during your brainstorming sessions:
1. Understanding how search engines work?
2. Exploring keyword research tools.
3. Understanding search engine optimization (SEO).
4. Writing down appropriate keywords for your web site.
5. Placing the relevant keywords in page titles, meta tags, and web content.
6. Calculating keyword density for each web page.
7. Ensuring your storefront or eCommerce feature is user-friendly and fully functional at all times.
8. Optimizing the structure of your web site, and updating information periodically.
9. Submitting your site to search engines.
10.Monitoring your web site using appropriate tools.
CREATING AN ORIGINAL PRODUCT OR SERVICE
Refer to your Concept Folder, evaluate your ideas and expand on the excerpts you’ve written for each product or service idea. You’re not going to develop a product or service overnight. Rome was not built in one day. Poco-a-poco... and you’ll get there someday. Continue to brainstorm, putting required product or service components under each product heading in the folder. You can play around the fishbone diagram to help you list the features and benefits of your products or services. Be creative.
As you progress, continue to assess the commercial viability of the product or service you want to develop. Marketing ideas will spring to mind; put them in a separate notebook or folder labeled as Marketing Ideas.
Adopt the Fishbone diagram technique for the product or service you want to create or redesign.
Thanks very much for your time. I wish you success. See you soon.
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